Song Jia
Song Jia is a senior executive in the Chinese digital entertainment industry, currently serving as Vice President of iQiyi and General Manager of the platform’s Film Center. In this role, Song oversees the film business operations for iQiyi, a major streaming and online video platform in China.
Biography
Song Jia is a senior executive in the Chinese digital entertainment industry, currently serving as Vice President of iQiyi and General Manager of the platform’s Film Center. In this role, Song oversees the film business operations for iQiyi, a major streaming and online video platform in China. As Deputy Secretary-General of the China Online Film Working Committee, Song participates in industry-wide discussions shaping the regulatory and developmental framework for digital film distribution in the country.
Under Song’s leadership, iQiyi has expanded its film-related initiatives, including the establishment of iQiyi Cloud Cinema, which introduced a PVOD (Premium Video on Demand) model aimed at fostering a sustainable online distribution ecosystem for Chinese films. This initiative reflects…
